Pattaya has launched a major campaign to put the coastal city on the world tourism map and enable it to compete with prestigious destinations like Miami and Nice on the French Riviera within seven years.
At present, Pattaya is positioned as a regional destination and is well known in Southeast Asia, with a reputation on a par with Phuket. Pattaya Mayor Itthiphol Kunplome said that to reach its goal and achieve international standards, the city would need to improve its infrastructure, service quality, convenience and safety.
The strengths of the city are its proximity to airports and B