Middle East gets priority in next year’s advertising budget

[bibzo 7]

Middle East gets priority in next year’s advertising budget

Ariyawat Nuamsawat

A substantial part of next year’s 20 million baht budget for promoting Pattaya City will be spent on wooing the Middle East tourism markets.

Deputy Mayor

Verawat Khakhay

 

Deputy Mayor Verawat Khakhay on September 29 presided over a meeting of the marketing and advertising committee to draw up plans for next year.

From this amount, 2 million baht will be spent on promoting Pattaya with a campaign run in conjunction with an Asian low-cost airline. There will also be an agents’ fam trip and seminar that is costed out at 2.8 million baht.

Between 2 and 3 million baht will be spent on the ITB fair in Berlin, Germany. The remaining budget, totaling about 12 million baht, will go into promoting Pattaya in specific markets, mainly Russia, India and the Middle East

[Regyai 415]

Deja Vu

 

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