Need help for bread and butter pickles label in English and Thai

[pataya6 0]

I'm launching bread and butter pickles in Thailand and need help with my label on both the English and the Thai translation. These are traditional sweet bread and butter like my grandmother used to make, Canadian style I guess.

 

The descriptin text is pretty lame...so any suggestions appreciated, it must fit on that label also...so can't be too long!

 

I also heard from Thai people that the Google translation is terrible, so if anybody has a smart Thai GF that would be cool also to make sure the Thai is ok!

 

Here is the text:

 

"A TASTE OF HOME

 

Old fashion recipe using

fresh quality ingredients,

cured to perfection in our

special traditional brine."

 

"สูตรแฟชั่นเก่าที่มี

วัตถุดิบที่มีคุณภาพสด

หายเพื่อความสมบูรณ์แบบใน

น้ำผลไม้ธรรมชาติ"

 

Pretty cheesy I know...but out of ideas!

[kosman 35]

You just hit home in north central Pennsylvania. I cannot help you with the labels but are you selling the pickels yet? I have not been home in a long time and I bet they are real close to what I remember buying at the farmer's market. Do you make anything else of interest?

[Grandpollo 366]

Your English grammar needs a bit of work.

 

It is old-fashioned with "ed" and a hyphen not old fashion.

 

And special traditional are in conflict. It's special or it's traditional. I would not use both adjectives this way if I were you.

 

Go with our special brine (or special brine from our secret [or family] recipe which adds exclusivity).

 

Finally fresh quality would have a comma, e.g. our fresh, quality ingredients. This is because fresh would not be normally used as an adjective for quality since fresh is already an adjective being used with ingredients.

 

There was someone posting here offering English to Thai translation for a low price like $5 a page (which is cheap, believe me, as it can cost $1.50 a word). Try searching for that post.

 

Notes:

 

Old-fashioned is an adjective and should be written with the ending -ed.

 

Old fashion is written separately, without a hyphen.

 

Old fashion doesn't have the same meaning as old-fashioned. Treat it as any other adjective-noun combination. Long dresses were worn as part of the old fashion for looking ridiculous.

[jacko 8,815]

 

Finally fresh quality would have a comma, e.g. our fresh, quality ingredients. This is because fresh would not be normally used as an adjective for quality since fresh is already an adjective being used with ingredients.

 

I think if you swap it around to 'quality, fresh ingredients' it doesn't sound bad.

[Grandpollo 366]

I think if you swap it around to 'quality, fresh ingredients' it doesn't sound bad.

 

Well not as bad, because there is a comma separating two independent ideas and you are no longer using fresh as an adjective for another adjective. The comma works either way, without it, it does not work any way.

 

But using quality on its own doesn't work as it should say high quality, best quality etc. Quality could be bad, as it is just a characteristic of anything.

 

So fresh, high quality or high quality, fresh would both work.

 

Let's see how this all looks:

 

"Old-fashioned recipe using

fresh, high quality ingredients,

cured to perfection in our

special brine."

 

or

 

"Old-fashioned recipe using

high quality, fresh ingredients,

cured to perfection in our

special brine." (or our special brine from our traditional/family/secret recipe)

 

 

 

 

[hugobronson 33]

Old fashion recipe using

fresh quality ingredients,

cured to perfection in our

special traditional brine."

 

Grandpollo is correct on all counts.

 

In copywriting brevity is key.

 

But, the wording is trite and cliched.

 

Old-fashioned quality, cured to perfection.

Quality ingredients, cured to perfection.

Take a bite... think of home.

 

A line doesn't need to explain the meaning if life (or pickles).

Don't be nonsensical, but I think meaning could be construed by anybody. What they construe is up to them.

"Visiting relatives can be hard work." How do you read that? It depends on your experience.

 

I always thought that people who wear NIke shirts were idiots.

Just do it?

It doesnt make sense to me. But millions of sex tourists, Chinese, and fat people seem to think it means something.

It means nothing.

 

Labelling should have the aim of being vague and open to interpretation to a wide audience.

[js007 795]

"A TASTE OF HOME

 

-Old fashion recipe

-Fresh quality ingredients

-Cured to perfection in a special brine."

[papillon 695]

Okay, what is being pickled and what has bread and butter got to do with it?

[lovedog100 1,372]

A TASTE OF HOME?? Thai's eat pickles at home? Most that I have met didn't even know what a pickle is.

[BigDUSA 71]

Okay, what is being pickled and what has bread and butter got to do with it?

 

Bread and butter

 

 

A jar of bread-and-butter pickles

"Bread-and-butter pickles are sweeter in flavor than dill pickles, having a high concentration of sugar or other sweetener added to the brine. Cucumbers to be made into bread and butters are often sliced before pickling."

[papillon 695]

Bread and butter

 

 

A jar of bread-and-butter pickles

"Bread-and-butter pickles are sweeter in flavor than dill pickles, having a high concentration of sugar or other sweetener added to the brine. Cucumbers to be made into bread and butters are often sliced before pickling."

 

Thank you.

 

So it's basically pickled Cucumbers right?

 

What's with the Bread and Butter?

[BigDUSA 71]

Thank you.

 

So it's basically pickled Cucumbers right?

 

What's with the Bread and Butter?

 

Yes and the name is just advertising.

[monochromeman 41]

special and traditional certainly CAN go together, if separated by a comma. I'd be more concerned with no one knowing what the product is.

[yogi100 1,925]

I'm not trying to rain on your parade but I can't see the product flying off the shelves. A range of competitively priced familiar pickles might find a limited market with some expats and falang visitors exploring supermarkets but few of us will ever have heard of bread and butter pickles and will be exremely unlikely to buy any just like you would be unlikely to purchase jellied eels, a once popular dish in London among the poorly paid section of society which has today, due to the scarcity of the main ingredient has become very expensive.

 

Eels which were once in abundance in the River Thames and the surrounding marshy areas are now mainly imported.

[steamer 158]

"Brine" reminds me of "Sea Monkeys"

[papillon 695]

I'm still not understanding the 'Bread and Butter' bit. It doesn't appear to be a brand name.

[jacko 8,815]

I'm still not understanding the 'Bread and Butter' bit. It doesn't appear to be a brand name.

It just appears to be a name used for a specific recipe for pickled cucumbers, I must say I had not heard of it before and was feeling queasy thinking of pickles in bread and butter pudding. More sugar and sliced so that they fit well on a sandwich......

[MM 6,562]

I'm still not understanding the 'Bread and Butter' bit. It doesn't appear to be a brand name.

Do you understand spotted dick?

[steamer 158]

I'm still not understanding the 'Bread and Butter' bit. It doesn't appear to be a brand name.

 

Think industrialized and tasteless . Brits should be quite familiar with this I'd wager.

[jacko 8,815]

Do you understand spotted dick?

Toad in the hole........or a head cheese sandwich.

[papillon 695]

I would drop the 'Bread & Butter' tag and simply label them as Pickled Cucumbers.

[tomcat76 327]

I know "dill", "sweet" and "gurgen" (gergen?); what's "bread & butter"?

[js007 795]

I know "dill", "sweet" and "gurgen" (gergen?); what's "bread & butter"?

 

It's a type of pickles they sell. That's what the label says: "Bread and Butter." Small slices and sweet. I guess people make sandwiches with them, along with butter? I've tried them before and I've tried the bread and butter bit. Pretty good.

[papillon 695]

It's a type of pickles they sell. That's what the label says: "Bread and Butter." Small slices and sweet. I guess people make sandwiches with them, along with butter? I've tried them before and I've tried the bread and butter bit. Pretty good.

 

What was the 'bread and butter bit'?

 

This is fucking hard work!

[js007 795]

What was the 'bread and butter bit'?

 

This is fucking hard work!

 

Assuming you're not kidding. You make a bread and butter sandwich and put some bread and butter pickles in as well. I'm not sure how healthy the bread and butter would be, but the pickles are probably OK.