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Fire and Stone Pizzeria on Pattaya Klang


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Wow! Pizza is coming of age in Patts. I've generally avoided it for years in Thailand, but your comments and pictures over the past year have renewed my appetite for Thailand pizza. Thanks, Mate.

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Ingredients of the 267 baht spaghetti probably worth 20 baht... nothing else, than the farang robbery. IMO.

 

Why are you so hung up on what things cost?

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Why are you so hung up on what things cost?

 

Conscious consumer :thumbup I don't like when I was considered as a rip off material...just principal...Let see... my old example... a wonton soup costs 30 baht... when the wonton served separately, placed a little piece of dill on it and called " pelmeni " ( a russian food, similar to the wonton ) and sold for 150 baht....just because of the brain dead russians...what do you call it ?

Edited by Gabor
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Look, if you want to go by the cost of the ingredients, then cook it yourself at home.

 

No restaurant, even a Thai restaurant or street vendor, can afford to sell at the cost of the ingredients. That's just a simple-minded argument.

 

 

 

True.. and I cook myself at home, this is my hobby and I do it good...

 

Just a side note.... cooking a thai food not worth at home, buying the many ingredients, I will use only the half or less of them... cheaper to go to a restaurant...

 

Farang food: I will cook myself, not worth to pay the " farang factor "... probably only the full english breakfasts worth to order in the restaurants...only because of the competition...

 

See the differences: not a thai food... a full english breakfast ( 100-150 baht ) vs a lousy spaghetti uses not beef, but cheap sausages...and a miniature portion.. ( 267 baht )

Edited by Gabor
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True.. and I cook myself at home, this is my hobby and I do it good...

 

Just a side note.... cooking a thai food not worth at home, buying the many ingredients, I will use only the half or less of them... cheaper to go to a restaurant...

 

Farang food: I will cook myself, not worth to pay the " farang factor "... probably only the full english breakfasts worth to order in the restaurants...only because of the competition...

 

See the differences: not a thai food... a full english breakfast vs a lousy spaghetti uses not beef, but cheap sausages...and a miniature portion..

 

Uh, right.

 

Your opinion lodged and noted.

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Ingredients of the 267 baht spaghetti probably worth 20 baht... nothing else, than the farang robbery. IMO.

What do you consider a fair price for a bowl of spaghetti? I'm not talking about what it would cost to make in your kitchen.

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What do you consider a fair price for a bowl of spaghetti? I'm not talking about what it would cost to make in your kitchen.

 

70-80 baht... and still huge income...

 

Let see the details...

 

500 gram pasta enough for 7-8 portion like this : 60 baht

500 gram tomato paste enought for 8-12 portion is 50 baht

500 gram grounded beef enough for 5-6 portion is 50-60 baht ( not talking about the cheap sausages )

100 gram of parmesan enough for 10-15 portions is 120 baht

( basilic, oregano, marjoram ... no costs... 10 baht for 10 portion in Hungary )

garlic: 5 baht and you will not use the half...

Onion. 10 baht for 10 portion..

Oil: 1 baht / portion.

Gas / electricity: 1 baht / portion

Renting fee for the restaurant: A big question... probably the biggest fee the owner must to pay.... so you pay for the food the renting fee...not the food...

The staff: probably 10.000-15.000 baht / person... serve 3000 + food.. ( 2.5-3 baht / food )

 

ETC...,..but still not 267 baht for a lousy, samall portion spaghetti......

Edited by Gabor
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70-80 baht... and still huge income...

 

Let see the details...

 

500 gram pasta enough for 7-8 portion like this : 60 baht

500 gram tomato paste enought for 8-12 portion is 50 baht

500 gram grounded beef enough for 5-6 portion is 50-60 baht ( not talking about the cheap sausages )

100 gram of parmesan enough for 10-15 portions is 120 baht

( basilic, oregano, marjoram ... no costs... 10 baht for 10 portion in Hungary )

garlic: 5 baht and you will not use the half...

Onion. 10 baht for 10 portion..

Oil: 1 baht / portion.

Gas / electricity: 1 baht / portion

Renting fee for the restaurant: A big question... probably the biggest fee the owner must to pay.... so you pay for the food the renting fee...not the food...

The staff: probably 10.000-15.000 baht / person... serve 3000 + food.. ( 2.5-3 baht / food )

 

ETC...,..but still not 267 baht for a lousy, samall portion spaghetti......

You have to get something into your head, perhaps a couple of somethings.

Restaurants are in the business to make money, profit is integral.

The price something is sold for has little to do with the cost of creation and supplying it, although that may be a bottom line. A price reflects what the market will bear, or what someone is prepared to pay for it. In a brand new place that may include some guesswork.

I agree the spaghetti portion doesn't look very big, but sometimes pasta is only one of the many courses.

I also prefer sausage, particularly Italian sausage in my pasta sauces, rather than minced beef (which would not suit most Thais).

 

A comment that you think it is expensive might be justified, but personally I doubt that would make me go shopping and return home rather than enjoy a meal out with no washing up to do. (If I attempt anything in the kitchen, I create more washing up mess than school dinners).

Chill out Gabor.

Edited by jacko
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So glad to see this restaurant using sausage in the spaghetti, instead of beef. This is the Italian way and, as Evil has stated, main ingredients are imported from Italy. Perhaps Hungarians are not aware of that fact - Italians will cook the Italian way, when using Italian ingredients (and NO, I am not Italian, but just respect their food culture).

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For informationm, I am confident that when a wanna be chef first attends catering college, even in the first days in their chosen career, basic costings are taught.

 

From memory, a simple rule of thumb was that, in a restaurant, the cost of ingredients should not exceed 20% of the dishes selling price.

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70-80 baht... and still huge income...

 

Let see the details...

 

500 gram pasta enough for 7-8 portion like this : 60 baht

500 gram tomato paste enought for 8-12 portion is 50 baht

500 gram grounded beef enough for 5-6 portion is 50-60 baht ( not talking about the cheap sausages )

100 gram of parmesan enough for 10-15 portions is 120 baht

( basilic, oregano, marjoram ... no costs... 10 baht for 10 portion in Hungary )

garlic: 5 baht and you will not use the half...

Onion. 10 baht for 10 portion..

Oil: 1 baht / portion.

Gas / electricity: 1 baht / portion

Renting fee for the restaurant: A big question... probably the biggest fee the owner must to pay.... so you pay for the food the renting fee...not the food...

The staff: probably 10.000-15.000 baht / person... serve 3000 + food.. ( 2.5-3 baht / food )

 

ETC...,..but still not 267 baht for a lousy, samall portion spaghetti......

 

A couple of things you have missed in your costing, the set-up costs of creating a venue, this includes key-money (a rip-off but sometimes a factor of doing business in some locations), the cost fit-out kitchen, décor, tables, seats, cutlery, in other words the initial investment to open the doors, these costs have to recouped through business activity.

 

You have also missed the ongoing costs of wastage, breakages, electricity and cleaning due to smokers (air con filters) and to a lesser extent non smokers. Another aspect that is hard to value is the experience and ambience of a venue, this can be hard to maintain in Thailand due to inconsistent staff standards.

 

Another overhead for a foreign business that is operating legally is the minimum wage the owner must be paid to obtain a work permit, this is something some chose to ignore but it has to addressed at some stage if they want to have the business as a saleable venture.The very rough starting point for pricing is 1/4 food, 1/4 labour, 1/4 overheads, 1/4 for the business. This is not the be all of pricing but a very basic starting point.

 

Using Thai businesses as an example is fraught with hazards as they tend to not use the same business practices to determine price, they tend to use the least expensive ingredients rather than the best quality, they often do not cost wages into their pricing as they use family, the ones that do use quality ingredients and modern business practices tend to be the more expensive one.

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Ingredients of the 267 baht spaghetti probably worth 20 baht... nothing else, than the farang robbery. IMO.

 

Your just a moaning , groaning old fart Gabor.......Why don't you just take a chill pill and go with the flow.............

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So glad to see this restaurant using sausage in the spaghetti, instead of beef. This is the Italian way and, as Evil has stated, main ingredients are imported from Italy. Perhaps Hungarians are not aware of that fact - Italians will cook the Italian way, when using Italian ingredients (and NO, I am not Italian, but just respect their food culture).

 

You may like it, nothing wrong with this....But I dare to say, we... hungarians knows better the italian way of the cooking, being a few hours drive from Italy, not from 18 hours to fly from Australia.... Maybe you are fooled in Australia, as an example: the hungarian goulashes sold here in Pattaya.... a cheese omelet closer to the hungarian goulashes, than the food sold here in Pattaya under the same name...

 

 

 

Your just a moaning , groaning old fart Gabor.......Why don't you just take a chill pill and go with the flow.............

 

What is your problem ??? I just share my own opinion... OK, I know, many westeners would write bragging trip reports even from Guantanamo.. ( you make your holiday ) but I try to be sober and critical...no more, no less... not to insult you...

 

 

Using Thai businesses as an example is fraught with hazards as they tend to not use the same business practices to determine price, they tend to use the least expensive ingredients rather than the best quality, they often do not cost wages into their pricing as they use family, the ones that do use quality ingredients and modern business practices tend to be the more expensive one.

 

You raised some interesting facts, I can't argue....also agree, for some people the packaging is important, but not for me... and I know those people who wants the packaging are still valid...and right for their choice....So let forget the 50 bah duck noodle soup served with plenty ducks, veggies vs the 265 baht minimalistic spaghetti.... Compare the apples with the apples... the huge english breakfasts ( 100-150 baht ) including the imported black pudding, the quantity of the meat on the table with this one gulp sphagetti....for 265 baht...served in the same farang style restaurants...

Edited by Gabor
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This thread raises some interesting business opportunities.

 

A lot of the ingredients for Italian cuisine needs to be imported from Italy, but why is that? Tomatoes, peppers and olives grow just fine in Thailand. Cheese can surely be made here.

 

Maybe some enterprising soul could start producing these things locally, for the local market?

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This thread raises some interesting business opportunities.

 

A lot of the ingredients for Italian cuisine needs to be imported from Italy, but why is that? Tomatoes, peppers and olives grow just fine in Thailand. Cheese can surely be made here.

 

Maybe some enterprising soul could start producing these things locally, for the local market?

 

This thread raises some interesting business opportunities.

 

A lot of the ingredients for Italian cuisine needs to be imported from Italy, but why is that? Tomatoes, peppers and olives grow just fine in Thailand. Cheese can surely be made here.

 

Maybe some enterprising soul could start producing these things locally, for the local market?

 

Cheese can be made in Thailand, but, dairy cattle tend to like a cooler climate than is common in most of Thailand. Green feed such as grass is important to them. Cheeses made from other animals such as goats sheep and even camels are not as common. There is a goat farm on the dark side that makes cheese but the costs involved makes it quite expensive.

 

Beef cattle can and do thrive in warmer climates, and there is a push throughout Asia to increase the heard numbers and quality of beef cattle to improve the availability of meat protein to that population, much to the chagrin of the live cattle exporters in Australia. Whilst beef cattle do make milk the quality and quantity is not up to that expected for commercial production of European style cheeses.

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